Pioneering Analytics for Real Business Impact
We are a dynamic team of data analytics consultants who set out in 2020 with a clear vision: to make data the driving force for business growth and development.
EXPERTISE
Finance and Banking: We excel in deciphering the intricate world of finance, providing data-driven insights to support decision-making.
CPG/FMCG: Our experience in consumer goods equips us to decode consumer behavior, supply chains, and market dynamics.
Agriculture: We offer insights into crop management, resource optimization, and sustainable practices to elevate agriculture.
Automotive: As the automotive industry transforms, we’re there to optimize operations and enhance customer experiences.
IT Services: We’re at the forefront of driving digital transformation and innovation in the IT sector.
WE HAVE A STRONG EXPERIENCE IN
DIGITAL
DESIGN
INNOVATION
MANAGEMENT
CUSTOMER
EXPERIENCE
PRODUCT
DEVELOPMENT
Meet the team

Aniko has immense experience in logical and physical data modelling, strategic system planning, and the creation of robust databases. At the same time, she worked a lot with business requirements, designing functions, development, implementation, and advancement of systems. Provided updates, and maintenance of the product, kept attention on effective contact with the customers and partners.
While leading the Datraction projects analysed a huge volume of medical market data.

His technologist roots and business consulting mindset have been successfully applied in various stages of the innovation lifecycle: from inspiration to execution.
In the past years, he worked as a senior leader at data-focused consulting companies and helped his clients in the financial and retail sector to create more customer value by using data and analytics as a strategic tool. He enjoys solving challenging business problems and is also a passionate trainer.

Levente has helped large organizations transform their software development into an agile product delivery factory in multiple industry domains.
He is passionate about structured leadership and process optimization through automation so that the overall effectiveness of the initiatives can continuously improve under his leadership.

Olha’s previous experience includes the role of CMO and Product Owner positions.
In Datraction Olha is responsible for market research, formulating effective go-to-market strategies, communications strategy, product marketing, generating demand, and brand recognition. Has an analytical mindset and attention to detail as a personal characteristic.

Proficient in tools like KNIME, he excels in designing data models, developing ETL workflows, and presenting clear visualizations for informed decision-making. His expertise extends to troubleshooting technical issues, maintaining high customer satisfaction, and automating reports using advanced technologies.
Adept in leadership, documentation, and project coordination, Gábor's commitment centers on leveraging data to drive operational efficiency and achieve organizational success across diverse industries.

His commitment to enhancing skills for driving business growth through data analytics and automation is evident in his proficiency in collecting, preparing, cleaning and transforming data.
In recent engagements within the finance sector, Marcell showcased his ability to design and implement data models, develop scalable ETL workflows, and optimise processes for improved efficiency. He is adept at producing clear, well structured workflows and ensuring compliance with client reporting requirements.

Throughout my career, I have held various positions, such as Sales/Marketing Assistant, Sales Support Analyst, Demand and Supply Planner, System and Network Administrator, IT Support Technician, IT Entrepreneur, and mainly Software Developer (backend/frontend).

Armed with a vast technical and scientific background, as Gergely graduated as a physicist with a PhD in astrophysics, he knows how to manage, understand, and navigate complicated projects.
Whether it's web development, machine learning backed data pipeline development, scientific data reduction, or instrument development, none poses an insurmountable obstacle to him.

His latest projects centered around smart uses of data, and getting organizations to use internal data that they usually already have in combination with what is available outside.
He has industrial expertise in commercial banking, investment banking, and mining sectors and functional expertise in finance, risk management, and supply chain management.